
MADEWELL
Denim is the anchor to the branding of Madewell. Giving authority and dominance in this key category. This is expressed consistently and through all channels as top level branding. The fashion of the brand is then layered on top of that cornerstone.

Madewell
Denim is the anchor to the branding of Madewell. Giving authority and dominance in this key category. This is expressed consistently and through all channels as top level branding. The fashion of the brand is then layered on top of that cornerstone.









website homepage


outdoor and video

website feature using staff


fall 2015 launch




outdoor

WEBSITE HOMEPAGE


spring 2015 launch





WEBSITE feature


spring 2016 launch







fall 2013 launch






#everydaymadewell video
