Denim is the anchor to the branding of Madewell. Giving authority and dominance in this key category. This is expressed consistently and through all channels as top level branding. The fashion of the brand is then layered on top of that cornerstone.
Denim is the anchor to the branding of Madewell. Giving authority and dominance in this key category. This is expressed consistently and through all channels as top level branding. The fashion of the brand is then layered on top of that cornerstone.