I believe in celebrating the human spirit and expressing beauty through the many forms it takes.
With over 25 years of Creative Branding and Marketing experience, I have worked with titans in the field including Mickey Drexler, Jenna Lyons, and Martha Stewart.
My focus is looking at brands with a 360 degree view. Working across business, marketing, merchandising, and technology teams to deliver the most exciting creative, customer focused content and brand experiences. This includes brand positioning, website development, social expressions, advertising, catalog, events, store design and more.
I have spent more than a decade working with J.Crew. My last role, until August 2022, was as EVP, Brand Creative Director - overseeing the creative direction, content creation, and store design for J.Crew and J.Crew Factory (overseeing Madewell from 2012-2016).
I have managed a staff of up to 110 full-time people, a 20 million dollar budget, as well as working with freelance teams to reach creative and business goals.
I have worked with agencies as well as brands directly. My vantage point is to look at a brand, see where it can be moved forward – maintaining existing customers as well as drawing in new customers into the brand.
CLIENTS/projects
J.Crew
Madewell
J.Crew Factory
Martha Stewart
Banana Republic
Hanes
Sprite
Donna Karan/DKNY
Isaac Mizrahi
Shanghai Tang