Overall creative direction for J.Crew campaign with expressions from digital to print. Using reinvented J.Crew heritage pieces as an anchor to express the enduring style and quality that is J.Crew. Creating destinations online and in-store to shop.
Creative direction for J.Crew with expressions in digital, print and outdoor.
Overall creative direction for J.Crew campaign with expressions from digital to print. Using reinvented J.Crew heritage pieces as an anchor to express the enduring style and quality that is J.Crew. Creating destinations online and in-store.
Creative direction for fall campaign. Djab and Twik being the younger private label collections.
Some things are just “so j.crew.” Campaign in catalog, digital, and outdoor expressions.
Catalog, digital, outdoor and social expressions.
Creative Direction for fall catalog and digital expressions.
Collaborated with IMG models to create an all-star heritage and current J.Crew models. Celebrating the classic and enduring style of J.Crew. Taking key categories and highlighting them in digital and print. Enlisted models and IMG to cross promote this launch on their social platforms.
Tapping friends of the brand –both real people and models, this campaign focuses on broadening the idea of style and how the customer wears J.Crew clothing and their personality.
Choosing key halo categories – shoes, cashmere, accessories – to show differentiation(quality, color, design, style) from other brands. Using the Website, Stores, J.crew Style Guide, Digital and Social channels to express the campaigns.
Shoes and marketing material sent to influencers to encourage social posting. Printed piece also available in stores for customers to get involved and post on their own social platforms.
Bringing brand pillars to the forefront - style, color, quality and design. This campaign highlights all those things and brings the customer into the world of J.Crew. Expressions in print, digital, outdoor and store experiences.
Partnered with Leandra Medine at Manrepeller to further campaign reach to a younger customer.
Jimmy Fallon created the pocket dial and we created a holiday gifting push as a second wave of interest in holiday shopping at J.Crew beyond the overall branding campaign.
Partnered with Jetblue to have an interactive experience in the Jetblue terminal at JFK the day before thanksgiving. Goal was to increase awareness and create moments of joy to be captured and spread socially by travelers as well as email capture.